Welcome to the Good Human Series, a space where we celebrate the good in humanity by sharing the stories of impact focused individuals making a positive change in the world through their work.
Cast your mind back to 2015. It’s been 2 years since the tragic Rana Plaza garment factory collapse, which captured the attention and hearts of people globally, and for many was an eye opener into the injustices of the fashion industry. The idea of shopping sustainably is becoming less of a niche, it’s more mainstream. But then arises the question, how can we find sustainable brands, and what makes them 'sustainable' anyway? Enter Good On You, the leading brand ratings platform, founded by Gordon Renouf and Sandra Capponi in Australia, 2015.
Built on the ethos “Wear the change you want to see”, Good On You is designed to save us all from hours of trawling through the internet trying to gather evidence surrounding the worker conditions, supply chain transparency, raw materials, waste management and so on, of our favourite brands.
Good On You gives each brand a rating based on their impact on people, planet, and animals. Ratings are based on brand or parent company reporting, third-party reports, certifications, accreditations, and other standard systems.
Whether adding-to-cart in store or online, it added a simple but significant step to the purchase process. See something you like, quickly search the brand on the app or directory, and use the rating to help inform your choice.
Today, Good On You is used by millions of people worldwide, has rated thousands of brands, and formed partnerships with sustainable fashion advocate and actress Emma Watson, retailers like FarFetch and tech leaders such as Microsoft.
For co-founder Sandra Capponi, Good On You is the perfect marriage of her expertise with a background in corporate social responsibility, her passion for humanity, and her love of fashion inspired by her mother.
Today on the Good Humans Series, we chat to Sandra about how Good On You came to be, how it feels to see someone use the app IRL, and what consumer products Good On You aim to expand into next.